The annual Consumer Electronics Show (CES) held in Las Vegas has become a major global stage for automotive debuts and technology. Many automakers appear to be losing interest in traditional auto shows and are turning their attention towards tech shows like the CES.
STATE OF THE FLEET INDUSTRY (Highlights)
Mike Antich, Editor of Automotive Fleet
Insight
CES has increasingly become the window into how technology will transform the automotive industry and, by default, commercial fleets.
Almost 14 acres of exhibit space at 2023 CES was devoted to automotive technology
25% larger than the 2022 show
Insight
The full size EV pickup market will be intensely competitive in the next several years, which is good news for fleet buyers.
Most buyers of ICE pickups are very brand-loyal, but brand-loyalty for EV pickups is in early stages
Soon all 3 OEM's will be producing full size EV pickups
Full size EV pickup status:
Ford currently in production
GM will start shipping this Spring
Ram will debut in 2024 calendar year
Ram 1500 Revolution BEV Concept unveiled at 2023 CES
Insight
The wildcard going forward for full size EV pickups will be Total Cost of Ownership (TCO).
Battery costs are vulnerable to the volatility in commodity prices
The winning EV pickup brands will be those who do the best job of managing the TCO
Insight
VinFast's timing couldn't be better. The Vietnamese EV manufacturer now has a window of opportunity to establish a foothold in the North American market.
With today's sourcing constraints, fleets are looking for new OEMs to diversify sourcing options
At 2023 CES, they showcased its 2 all-electric SUVs and 2 all-electric crossover vehicles.
